Before learning about other online resources, the go-to website for any definition or information was Wikipedia.
Wikipedia was and is the world’s largest virtual encyclopedia; the site has maintained consistency in providing data and facts only.
As more companies shift towards creating an online presence through digital marketing, one of their options has been making a Wikipedia page for their brand.
How is a page helpful for marketing?
The platform allows companies to talk in-depth about their excellence and service to an international audience!
However, making a Wikipedia page is not as easy as it seems. The site has worked hard to establish its reputation as a reliable information source.
Therefore, there are plenty of guidelines that any page creator must follow.
These rules can be tricky to follow, which is why most companies hire professional Wikipedia page creation services to compile a page.
Steps to creating a Wikipedia page
1. Understand Editing on Wikipedia
You cannot solve an equation without understanding its elements.
Before starting, a person/ organization must familiarize themselves with how multiple features of the platform function.
As the author, you must know how to edit since Wikipedia pages often require updates or revisions.
To practice, you can make simple and minimal edits to existing pages, adding necessary details but ensuring no misinformation spreads.
As Wikipedia monitors all account activity, it can make your account an ‘auto-confirmed user’ if your edits are effective/ add value. This upgrade lets your account upload files, create articles, and more.
As Wikipedia page creation services hold experience within the discipline, editing other pages is unnecessary.
2. Ensure Your Company Qualifies
A person cannot go on a journey without knowing which route will help them reach their destination.
As stated before, Wikipedia is rigid in terms of its guidelines.
Not everyone can make a page because they want to; in such a case, the site will be full of unnecessary articles that are neither helpful nor telling.
Notability guidelines are a part of Wikipedia that help govern whether a topic justifies its separate page on the site based on its information, resources, and verifiability.
This helps companies compare their qualifications to the provided criteria and gauge whether they are eligible for a Wikipedia page.
This step is significant as it can help brands save time by learning in advance if they meet Wikipedia requirements or not.
Additionally, Wikipedia services easily handle this responsibility as they already understand all guidelines and only need to confirm their clients fit the criteria.
3. Conducting Thorough Research
Any organization is well aware of its particulars, but Wikipedia asks for external resources to confirm these details.
References and their citations are a detrimental part of Wikipedia. The platform ensures its accuracy by including sources that verify most or all information on each page.
It is a requirement for companies to site resources other than their own; a third party must vouch for your statements.
More citations increase the chance of verifiability, but only when the sources meet the criteria of Wikipedia.
The site does have its criteria for sources that certify as an acceptable reference.
Therefore, you must find sources for every claim your company makes while ensuring that reference is justifiable in Wikipedia terms.
4. Add Structure, Remove Bias
One can register how significant structure is by learning that Wikipedia has dedicated an entire page to explaining its ideal format.
To ensure readers understand written information, a company should follow chronological order while listing its characteristics.
The page can only be clean and coherent if it is divided according to subtopics and maintains focus on the subject.
Structural guidelines also provide specifications for citations.
So, a company needs to ensure organization in the page content and cite all references adequately.
While following the above requisites, the author must maintain a neutral point of view; Wikipedia does not allow public figures/ organizations to speak in favor of or against anyone/ anything.
5. Submitting Page for Review
Completing and sending the draft for approval seems like one’s crossed a mountain. However, submitting does not mark the end of the process.
When an author sends their draft for review, it gets directly received by Wikipedia editors who make changes.
These corrections occur so the page fits all publication requirements of the platform.
Since there is no specified time for the review, a company might need to wait for a while before receiving the draft back.
However, an assessment by the editors gives valuable insight into the information they found acceptable.
The feedback helps the company avoid those mistakes during any future revisions.
6. Timely Updating Page
The page is ready and published!
A company might be ready to move on to another project. However, appointing time to the Wikipedia page is equally necessary after publication.
Any development, accomplishment, or change in the organization would mean the Wikipedia page needs updating.
All updates must be timely else the page becomes outdated as the details do not align with current events.
Anyone could take the opportunity to report the page for misinformation, compromising the company. Thus, regular revisions are necessary to keep the page running.
The author also has to ensure the revisions are up to the standards of Wikipedia editors.
Organizations often hire Wikipedia page creation services to have experts update their pages for them.
A person or organization can not immediately jump toward creating a Wikipedia page.
The process is extensive, beginning with dedicating plenty of time to learning and memorizing all notability, editing, structural, and reference guidelines by Wikipedia.
Then, all content and research must align with the provided rules and regulations. Even after submitting content, there is a possibility that editors may make revisions.
The process has an indefinite timeline and can hold back the progress of other projects, which is why Wikipedia page creation services get frequently assigned to the job.
The company can save time and have their work completed by industry professionals.