Logo Design Case Studies: Why Good Logo Design is Important?

“The best logos are the ones that tell a story or have a hidden meaning. They engage and intrigue the viewer.” — Andrew Keir

Saying a brand doesn’t require a logo is the same as stating it doesn’t need a name; the statement sounds non-serious.

A visual identity is a necessity for companies to make their organization recognizable.

Logos transforms an ordinary name, an ordinary place into a symbol that resonates with the audience.

No matter what language people speak, a logo remains understandable to all.

Despite being comprehensible, a logo requires well-construction to be effective.

This immense responsibility of logos could intimidate the biggest companies, which makes them approach a professional logo design agency.

To such experts, the company states all their expectations and ideas about what the logo should look like.

A common phrase by companies in these conversations is mentioning they want their logo to be as good as another well-known brand’s.

Such situations indicate the importance of having an outstanding logo: not only do they elevate the brand, but become insightful case studies that inspire others.

To pay heed to such logo designs, here are some brands whose logos have earned them a place in design history:

1.    Nike

Ask any professional logo design agency about their favorite logos and guaranteed, Nike will be on the list.

Found by Bill Bowerman and Phil Knight in 1964, Nike started under the name of Blue Ribbon Sports (BRS).

It was in 1971 that the footwear company rebranded, taking on the name Nike. This is when the brand took on the iconic Swoosh logo.

Today, their simple tick sign and the tagline ‘just do it’ amount to a worth of $26 billion.

The popularity of the logo is to such an extent that a majority of its purchasers take pride in owning and displaying products bearing the Swoosh symbol.

The Swoosh has been through three rebranding since its release in 1971.

The logo was created by a graphic design student, Carolyn Davidson, who studied at the same institute where Phil Knight was a professor.

Davidson’s creation came to be by taking the wings of a Greek goddess, Nike, into consideration; she personified victory in art, music, and most importantly, sports.

Updates to the logo were made in 1978, 1985, and 1995. Despite the change in font or addition of shapes, the presence of the tick sign remained persistent.

Although the design is plain and minimal, it effectively showcases the brand’s motivation.

2.    Apple

Competing with Nike for the position of best simple logo is Apple Inc.

Found in 1976, the creators of the brand include Steve Jobs, Steve Wozniak, and Ronald Wayne.

Apple Inc. started with the intention of improving computers, and developing user-friendly technology at a time when such devices were brand new.

While some may consider Apple Inc’s logo to have always been a bitten apple, the reality is quite different.

Apple’s original logo in 1976 featured an apple falling on Isaac Newton under a tree, enclosed by the brand name.

The initial design captured the essence of something new and innovative. However, the logo had too many elements, which complicated printing.

As a result, the logo underwent several changes; and five rebrandings before it came to a simple bitten apple symbol.

The reason Apple’s logo is well-known is because the company prioritizes evolving and improving for the better; This quality persists in their products and logo, both.

The harmony between the brand’s technology and symbolization is what makes the logo on-point.

3.    McDonald’s

A classic example of ‘underdogs come out on top’ is McDonald’s.

The brand started as a food stand in 1937 run by Patrick McDonald under the name ‘Air Dome’.

The business took on the family name in 1940 when it had its first logo stating the business name only.

When 1953, McDonald’s began transforming into the brand we know today; the specialty on the menu became hamburgers, and golden arches were part of the structure of each outlet.

In 1961, Jim Schindler, an engineer, was the first to add the arches to the logo.

Until 1992, all versions of the logo included the arches with the brand’s name, McDonald’s. This practice changed in 2002 when the brand name got replaced by the tagline, ‘I’m lovin’ it’.

The reason McDonald’s logo works well is because it signifies two key elements of the brand.

The golden arches could be interpreted either as two conjoined fries, a fan-favorite item on the menu or as the first initial of the brand name.

Most importantly, the logo isn’t complicated. It has consistently had two colors, red and yellow.

These colors are present throughout their architecture, menu, packaging, and campaigns. The persistent signature look has solidified how people remember the brand.

As a result, working on color schemes is a popular practice for any professional and custom logo design agency.

4.    Google

Being the most used search engine globally increases the pressure on Google to have an excellent logo. But, the company lives up to all expectations.

Google has had a simple yet refreshing brand identity for years.

The organization was founded in 1996 under the name BackRub, it featured a picture of a hand for its logo.

Rebranding in 1997 brought the name Google, which translated to 10 to the 100th power in Latin.

The logo accompanying this revision was the company name written in a retro font, each letter carrying a hint of color signature to the brand today.

Between 1999 and 2010, the logo was updated by Ruth Kedar. Finally, the logo developed its current look in 2015.

The present design has a signature font and color scheme, consisting of blue, green, yellow, and red.

Google’s logo is memorable for a similar reason to McDonald’s, it developed a color scheme that became a signature of the brand.


Even the best professional logo design agency takes inspiration from present logo designs that have longevity due to their simple, straightforward, and effortless look!

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